New Car Dealers Market: ZIP 13421
Opportunity Score
46
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 13421 is an suburban area with low foot traffic. with a population of 12,742 and household incomes near the national median ($63,732). There are 3 new car dealers operations in ZIP 13421.
Area Profile
12,742
Population
$63,732
Median Income
-15% vs. national
Suburban
Area Type
7.1/20
Foot Traffic
Car-Dependent
Median Age: 45.9 —
older demographic, may prefer sit-down options.
College-Educated: 18.7% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 13421.
3
New Car Dealers
Low competition — room to establish
2.4 per 10K residents
3
Gas Stations
2.4 per 10K residents
What this means:
New Car Dealers are 50.0% of the relevant market in ZIP 13421 (3 vs. 3 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,150
2BR Fair Market Rent
$846
Median Gross Rent
$150 K
Median Home Value
6
Bank Branches
$440 K deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 3
- Related Businesses
- 3
- Bank Branches
- 6
vs. National Average
Median Income
-15% vs. $74,580
Walkability
-3.4 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits