New Car Dealers Market: ZIP 12901
Opportunity Score
54
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 12901 is an suburban area with low foot traffic. with a population of 32,012 and household incomes near the national median ($59,413). There are 12 new car dealers operations in ZIP 12901.
Area Profile
32,012
Population
$59,413
Median Income
-20% vs. national
Suburban
Area Type
7.0/20
Foot Traffic
Car-Dependent
Median Age: 37.2 —
mixed-age market, broad menu appeal.
College-Educated: 21.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 12901.
12
New Car Dealers
Moderate — proven market
3.7 per 10K residents
22
Gas Stations
6.9 per 10K residents
What this means:
New Car Dealers are 35.3% of the relevant market in ZIP 12901 (12 vs. 22 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,200
2BR Fair Market Rent
$957
Median Gross Rent
$180 K
Median Home Value
13
Bank Branches
$1.5 M deposits
Quick Facts
- Area Type
- Suburban
- Foot Traffic
- Car-Dependent
- New Car Dealers
- 12
- Related Businesses
- 22
- Bank Branches
- 13
vs. National Average
Median Income
-20% vs. $74,580
Walkability
-3.5 pts vs. national avg
Nearby Markets
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits