New Car Dealers Market: ZIP 08232
Opportunity Score
54
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 08232 is an urban area with moderate foot traffic. with a population of 20,200 and household incomes near the national median ($52,476). There are 5 new car dealers operations in ZIP 08232.
Area Profile
20,200
Population
$52,476
Median Income
-30% vs. national
Urban
Area Type
14.7/20
Foot Traffic
Very Car-Dependent
Median Age: 35.6 —
mixed-age market, broad menu appeal.
College-Educated: 7.2% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 08232.
5
New Car Dealers
Low competition — room to establish
2.5 per 10K residents
5
Gas Stations
2.5 per 10K residents
3
Used Car Dealers
1.5 per 10K residents
What this means:
New Car Dealers are 38.5% of the relevant market in ZIP 08232 (5 vs. 8 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,550
2BR Fair Market Rent
$1,210
Median Gross Rent
$180 K
Median Home Value
1
Bank Branches
$63 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 5
- Related Businesses
- 8
- Bank Branches
- 1
vs. National Average
Median Income
-30% vs. $74,580
Walkability
+4.2 pts vs. national avg
Nearby Markets
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Walk: 15.0
08201
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$72,120
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08406
3.9 mi
Pop: 8,962
$75,034
Walk: 15.0
08402
4.3 mi
Pop: 5,260
$114,417
Walk: 16.3
08401
4.5 mi
Pop: 38,744
$36,375
Walk: 15.5
08221
4.7 mi
Pop: 6,954
$135,904
Walk: 14.6
08403
5.1 mi
Pop: 1,012
$103,295
Walk: 13.6
08240
7.1 mi
Pop: 2,812
Walk: 11.3
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits