New Car Dealers Market: ZIP 06120
Opportunity Score
53
/ 100
Fair
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 06120 is an urban area with moderate foot traffic. with a population of 13,832 and household incomes below the national median ($33,521). There are 9 new car dealers operations in ZIP 06120.
Area Profile
13,832
Population
$33,521
Median Income
-55% vs. national
Urban
Area Type
14.1/20
Foot Traffic
Very Car-Dependent
Median Age: 30.7 —
mixed-age market, broad menu appeal.
College-Educated: 5.1% —
value-focused market, keep prices competitive.
Competition
New Car Dealers and related businesses in ZIP 06120.
9
New Car Dealers
Moderate — proven market
6.5 per 10K residents
3
Gas Stations
2.2 per 10K residents
3
Used Car Dealers
2.2 per 10K residents
What this means:
New Car Dealers are 60.0% of the relevant market in ZIP 06120 (9 vs. 6 related businesses).
Well-established market — differentiation is non-negotiable.
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$1,560
2BR Fair Market Rent
$1,183
Median Gross Rent
$180 K
Median Home Value
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- New Car Dealers
- 9
- Related Businesses
- 6
vs. National Average
Median Income
-55% vs. $74,580
Walkability
+3.6 pts vs. national avg
Nearby Markets
06103
1.6 mi
Pop: 2,845
$79,476
06112
2.2 mi
Pop: 21,918
$47,010
Walk: 12.3
06105
2.9 mi
Pop: 18,660
$41,235
Walk: 12.8
06108
2.9 mi
Pop: 24,027
$55,766
Walk: 13.0
06114
3.2 mi
Pop: 25,283
$47,905
Walk: 14.0
06106
3.4 mi
Pop: 37,809
$47,542
Walk: 14.2
06119
4.6 mi
Pop: 15,011
$105,522
Walk: 13.6
06118
4.6 mi
Pop: 26,771
$75,523
Walk: 10.8
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits