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Home ZIP 02351

New Car Dealers Market: ZIP 02351

Opportunity Score
83 / 100 Excellent
Based on walkability, population density, income levels, and local business competition.

Market Summary

ZIP 02351 is an urban area with low foot traffic. with a population of 17,008 and household incomes well above the national median ($119,787).

Area Profile

17,008
Population
$119,787
Median Income
+61% vs. national
Urban
Area Type
9.5/20
Foot Traffic
Very Car-Dependent
Median Age: 40.4 — older demographic, may prefer sit-down options.
College-Educated: 28.6% — balanced market for quality & value.

Competition

New Car Dealers and related businesses in ZIP 02351.

5
Gas Stations
2.9 per 10K residents
5
Used Car Dealers
2.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,260
2BR Fair Market Rent
$1,547
Median Gross Rent
$520 K
Median Home Value
6
Bank Branches
$790 K deposits

Tips for Starting a Ev Vs Gas Business in Massachusetts

  • EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
  • Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
  • Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
  • Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
  • The median income here is $119,787. That gives you pricing room most markets don't offer. Don't underprice.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits