New Car Dealers Market: ZIP 02324
Opportunity Score
72
/ 100
Good
Based on walkability, population density, income levels, and local business competition.
Market Summary
ZIP 02324 is an urban area with low foot traffic. with a population of 26,022 and household incomes well above the national median ($112,445).
Area Profile
26,022
Population
$112,445
Median Income
+51% vs. national
Urban
Area Type
4.6/20
Foot Traffic
Very Car-Dependent
Median Age: 41.3 —
older demographic, may prefer sit-down options.
College-Educated: 28.9% —
balanced market for quality & value.
Competition
New Car Dealers and related businesses in ZIP 02324.
6
Gas Stations
2.3 per 10K residents
4
Used Car Dealers
1.5 per 10K residents
Operating Costs
Local cost levels affect space, labor, and operating expenses.
$2,520
2BR Fair Market Rent
$1,975
Median Gross Rent
$500 K
Median Home Value
7
Bank Branches
$870 K deposits
Tips for Starting a Ev Vs Gas Business in Massachusetts
- EV inventory allocation from manufacturers is tied to your state's ZEV mandate status. Dealers in ZEV states get more inventory. Period.
- Charging infrastructure in your area determines EV demand. Check PlugShare for the local charging density before stocking inventory.
- Used EV margins are volatile. Battery degradation concerns suppress resale values unpredictably. Factor in extended warranty costs.
- Service revenue per EV is 30-40% lower than gas vehicles. Fewer parts, fewer oil changes. Your service department model needs adjusting.
- The median income here is $112,445. That gives you pricing room most markets don't offer. Don't underprice.
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Related Businesses
- 10
- Bank Branches
- 7
vs. National Average
Median Income
+51% vs. $74,580
Walkability
-5.9 pts vs. national avg
Nearby Markets
02325
1.7 mi
Pop: 2,647
Walk: 8.3
02379
4.7 mi
Pop: 7,682
$124,483
Walk: 7.1
02333
5.1 mi
Pop: 14,420
$128,679
Walk: 6.5
02767
5.3 mi
Pop: 15,337
$119,550
Walk: 8.1
02375
7.2 mi
Pop: 11,205
$117,717
Walk: 7.2
02382
7.8 mi
Pop: 15,215
$107,794
Walk: 8.6
02718
7.9 mi
Pop: 7,125
$107,570
02338
8.2 mi
Pop: 7,734
$106,851
Walk: 7.0
Check Another Market
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About This Data
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits